eprintid: 44303
rev_number: 10
eprint_status: archive
userid: 12259
dir: disk0/00/04/43/03
datestamp: 2021-09-13 05:37:52
lastmod: 2021-09-13 05:37:52
status_changed: 2021-09-13 05:37:52
type: thesis
metadata_visibility: show
creators_name: Arminanti Yuantomo, NIM 15730104
title: PROMOSI MELALUI INSTAGRAM PADA LEMBAGA KURSUS
BAHASA INGGRIS
(Studi Deskriptif Kualitatif di English Cafe Yogyakarta)
ispublished: pub
subjects: I
divisions: jur_ikom
full_text_status: restricted
keywords: Instagram, promotion, social media, English Cafe
note: Rika Lusri Virga, S.I.P., M.A.
abstract: During the current pandemic, people choose to do all activities indoors and limit
their activities outside. This is also what makes English Cafe promote through
social media in order to maintain its business. Based on the above statement, the
researcher formulates the problem into how about promotion via Instagram by
English Cafe? This study using a qualitative descriptive method. Collecting data
using three methods, namely, interviews, observation, and documentation. And
the method of data validity using the source triangulation method. The final
results of this study are: several Instagram accounts belonging to English Cafe
helped introduce the course institution to a wider market. Instagram features are
used as a tool that helps promote the Instagram English Cafe. Of the nine
Instagram features that are research, there are features that are used as
promotional media, such as the caption feature, location, story, highlight, hashtag,
photo or video upload. Meanwhile, the other three features are used by the English
Cafe as a medium to build a closer relationship with partners and followers of the
English Cafe. These features include, features like, Direct Message, and
comments.
date: 2021-04-16
date_type: published
pages: 128
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS ILMU SOSIAL HUMANIORA
thesis_type: skripsi
thesis_name: other
citation:   Arminanti Yuantomo, NIM 15730104  (2021) PROMOSI MELALUI INSTAGRAM PADA LEMBAGA KURSUS BAHASA INGGRIS (Studi Deskriptif Kualitatif di English Cafe Yogyakarta).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/44303/1/15730104_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/44303/2/15730104_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf