@phdthesis{digilib44364,
           month = {April},
           title = {INSTAGRAM SEBAGAI MEDIA PROMOSI UNTUK
MEMPERKENALKAN BUDAYA JAWA DI YOGYAKARTA
(Studi Deskriptif Kualitatif Akun @OmahKecebong )},
          school = {UIN SUNAN KALIJAGA YOGYAKARTA},
          author = {NIM : 16730061 Royan Afifudin},
            year = {2021},
            note = {Fatma Dian Pratiwi M. Si},
        keywords = {Instagram, Media Promotion, Javanese Culture},
             url = {https://digilib.uin-suka.ac.id/id/eprint/44364/},
        abstract = {This research was conducted to determine the promotion strategy of
Omah Kecebong managers through the @omahkecebong Instagram
account. In today's life, many use the internet as a medium for promotion,
one of which is Instagram. This study aims to analyze how the Omah
Kecebong tourist attraction uses Instagram as a promotional medium to
introduce Javanese culture.
Therefore, researcher has conducted research using qualitative
descriptive methods, namely data collection through in-depth interviews
and documentation on the research subject. In this study, researcher used
the Instagram analysis unit to maximize promotional media according to
(Matthew Sugiarto 2018) with three indicators, namely content,
consistency, and community as a promotional strategy for Omah Kecebong
to introduce the Javanese culture. Then the data validity test was carried out
using the source triangulation method.
The results of this study state that the Instagram @omahkecebong
promotion strategy uses content by utilizing photo and video features. The
manager who acts as an Instagram admin does not assign a special division
in promotion through Instagram. This can be seen from the promotion
concept and cultural indicators used in this study.}
}