eprintid: 44364
rev_number: 9
eprint_status: archive
userid: 12259
dir: disk0/00/04/43/64
datestamp: 2021-09-14 13:21:49
lastmod: 2021-09-14 13:21:49
status_changed: 2021-09-14 13:21:49
type: thesis
metadata_visibility: show
creators_name: Royan Afifudin, NIM : 16730061
title: INSTAGRAM SEBAGAI MEDIA PROMOSI UNTUK
MEMPERKENALKAN BUDAYA JAWA DI YOGYAKARTA
(Studi Deskriptif Kualitatif Akun @OmahKecebong )
ispublished: pub
subjects: I
divisions: jur_ikom
full_text_status: restricted
keywords: Instagram, Media Promotion, Javanese Culture
note: Fatma Dian Pratiwi M. Si
abstract: This research was conducted to determine the promotion strategy of
Omah Kecebong managers through the @omahkecebong Instagram
account. In today's life, many use the internet as a medium for promotion,
one of which is Instagram. This study aims to analyze how the Omah
Kecebong tourist attraction uses Instagram as a promotional medium to
introduce Javanese culture.
Therefore, researcher has conducted research using qualitative
descriptive methods, namely data collection through in-depth interviews
and documentation on the research subject. In this study, researcher used
the Instagram analysis unit to maximize promotional media according to
(Matthew Sugiarto 2018) with three indicators, namely content,
consistency, and community as a promotional strategy for Omah Kecebong
to introduce the Javanese culture. Then the data validity test was carried out
using the source triangulation method.
The results of this study state that the Instagram @omahkecebong
promotion strategy uses content by utilizing photo and video features. The
manager who acts as an Instagram admin does not assign a special division
in promotion through Instagram. This can be seen from the promotion
concept and cultural indicators used in this study.
date: 2021-04-22
date_type: published
pages: 154
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS ILMU SOSIAL HUMANIORA
thesis_type: skripsi
thesis_name: other
citation:   Royan Afifudin, NIM : 16730061  (2021) INSTAGRAM SEBAGAI MEDIA PROMOSI UNTUK MEMPERKENALKAN BUDAYA JAWA DI YOGYAKARTA (Studi Deskriptif Kualitatif Akun @OmahKecebong ).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/44364/1/16730061_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/44364/2/16730061_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf