%0 Thesis
%9 Skripsi
%A Galih Kharisma Mega, NIM. 16730077
%B FAKULTAS ILMU SOSIAL HUMANIORA
%D 2021
%F digilib:44370
%I UIN SUNAN KALIJAGA YOGYAKARTA
%K Bango “Kemasan Seribu” Advertisement, Semiotics, Gender Bias
%P 111
%T REPRESENTASI BIAS GENDER DALAM IKLAN  (Analisis Semiotika Rolland Barthes pada Iklan Kecap Bango  Kemasan Seribu di Televisi)
%U https://digilib.uin-suka.ac.id/id/eprint/44370/
%X An adverstisment aims to create value or imagery by a product. Unfortunately  in attemp to it, advertisements often display gender bias especially towards woman.  This gender bias is the use of women as advertising objects and for depiction that  woman is the second sex who always be inferior to men. The same thing is also  found in Bango “Kemasan Seribu” advertisement which showing of gender  inequality which creates gender bias through the representation of women as  housewives with many roles and responsibilities to care for her children and her  husbands.  This study aims to determine the representation of gender bias in Kecap  “Bango Kemasan Seribu” advertisement. This study was qualitative and used Stuart  Hall's representation theory. The data obtained by the researcher through  observation and documentation of the advertising scene and afterwards analayzed  by researcher using Rolland Barthes's semiotic method to found signs and  classified them into denotation, connotation and myth. The results of this research  found how the gender bias was represented in the Bango “Kemasan Seribu”  advertisement.
%Z Fajar Iqbal, S.Sos., M.Si