eprintid: 44370
rev_number: 9
eprint_status: archive
userid: 12259
dir: disk0/00/04/43/70
datestamp: 2021-09-14 13:47:26
lastmod: 2021-09-14 13:47:26
status_changed: 2021-09-14 13:47:26
type: thesis
metadata_visibility: show
creators_name: Galih Kharisma Mega, NIM. 16730077
title: REPRESENTASI BIAS GENDER DALAM IKLAN
(Analisis Semiotika Rolland Barthes pada Iklan Kecap Bango
Kemasan Seribu di Televisi)
ispublished: pub
subjects: I
divisions: jur_ikom
full_text_status: restricted
keywords: Bango “Kemasan Seribu” Advertisement, Semiotics, Gender Bias
note: Fajar Iqbal, S.Sos., M.Si
abstract: An adverstisment aims to create value or imagery by a product. Unfortunately
in attemp to it, advertisements often display gender bias especially towards woman.
This gender bias is the use of women as advertising objects and for depiction that
woman is the second sex who always be inferior to men. The same thing is also
found in Bango “Kemasan Seribu” advertisement which showing of gender
inequality which creates gender bias through the representation of women as
housewives with many roles and responsibilities to care for her children and her
husbands.
This study aims to determine the representation of gender bias in Kecap
“Bango Kemasan Seribu” advertisement. This study was qualitative and used Stuart
Hall's representation theory. The data obtained by the researcher through
observation and documentation of the advertising scene and afterwards analayzed
by researcher using Rolland Barthes's semiotic method to found signs and
classified them into denotation, connotation and myth. The results of this research
found how the gender bias was represented in the Bango “Kemasan Seribu”
advertisement.
date: 2021-06-01
date_type: published
pages: 111
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS ILMU SOSIAL HUMANIORA
thesis_type: skripsi
thesis_name: other
citation:   Galih Kharisma Mega, NIM. 16730077  (2021) REPRESENTASI BIAS GENDER DALAM IKLAN (Analisis Semiotika Rolland Barthes pada Iklan Kecap Bango Kemasan Seribu di Televisi).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/44370/1/16730077_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/44370/2/16730077_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf