TY  - THES
N1  - Dr.Yani Tri Wijayanti, S.Sos, M.Si
ID  - digilib44419
UR  - https://digilib.uin-suka.ac.id/id/eprint/44419/
A1  - Meredian Okiana, NIM. 17107030063
Y1  - 2021/05/18/
N2  - Instagram is a social media that is widely used by people nowadays. Instagram can be used as a vehicle for waste reduction campaigns. One account that utilizes this is @zerowaste.id_official which is one of the communities in the field of plastic waste reduction movement. Motivated by the low awareness of plastic waste management in Indonesia and it?s impact on enviromental problems, this research aims to measure the effectiveness of @zerowaste.id_official in raising awareness of plastic waste free behavior with EPIC Model method. This research uses quantitative methods and the theory used is Enviromental Communication Theory. Researchers used Direct Message features to distributed questionnaires to 100 respondents. The EPIC rate results obtained are 4,26. Thus, it can be concluded that @zerowaste.id_official Instagram account is considered very effective in raising awareness of plastic waste free behavior.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - Effectiveness
KW  -  Instagram
KW  -  Behavioral Awareness
KW  -  Plastic Waste Free
KW  -  Eviromental Communication
M1  - skripsi
TI  - Efektivitas Akun Instagram ?@zerowaste.id_official? Dalam Menumbuhkan Kesadaran Perilaku Bebas Sampah Plastik
AV  - restricted
EP  - 102
ER  -