eprintid: 44421
rev_number: 10
eprint_status: archive
userid: 12259
dir: disk0/00/04/44/21
datestamp: 2021-09-15 11:45:48
lastmod: 2021-09-15 11:45:48
status_changed: 2021-09-15 11:45:48
type: thesis
metadata_visibility: show
creators_name: Firmansyah Tri Kurniawan, NIM. 17107030104
title: AKTIVITAS PROMOSI PEMASARAN DALAM MENINGKATKAN PENJUALAN
(Studi Deskriptif Kualitatif Aktivitas Promosi Pada Akun Instagram @dagadudjokdja)
ispublished: pub
subjects: I
divisions: jur_ikom
full_text_status: restricted
keywords: Strategy Of Marketing Communication, Promotion Activity, social media, Instagram, Dagadu Djokdja.
note: Dr. Diah Ajeng Purwani, S.Sos., M.Si
abstract: The more competitive the company competition in the field of merchandise also trigger the competition in offering its products to increase sales through social media, especially Instagram. Dagadu Djokdja is a t-shirt company that uses Marketing Communication Strategy through Promotion activity on Instagram account.
This research uses qualitative method. The purpose of this study to find out how marketing communication strategy conducted by Dagadu Djodja in increasing sales through promotional activities on Dagadu Djokdja Instagram account.
Promotional activities undertaken include the provision of coupons, discounts, samples and contests. In increasing sales Kedai Digital also pay attention to other important aspects such as product, quality, selling price and distribution channel.
Promotional activities on digital store Instagram accounts use a variety of Instagram features of Upload Photos (Photo Upload), Title Photos (Captions), Tagar or Hashtag, Mentions, and Comments (Comment).
date: 2021-06-03
date_type: published
pages: 153
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS ILMU SOSIAL HUMANIORA
thesis_type: skripsi
thesis_name: other
citation:   Firmansyah Tri Kurniawan, NIM. 17107030104  (2021) AKTIVITAS PROMOSI PEMASARAN DALAM MENINGKATKAN PENJUALAN (Studi Deskriptif Kualitatif Aktivitas Promosi Pada Akun Instagram @dagadudjokdja).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/44421/1/17107030104_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/44421/2/17107030104_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf