eprintid: 44720
rev_number: 11
eprint_status: archive
userid: 12243
dir: disk0/00/04/47/20
datestamp: 2021-09-23 07:01:12
lastmod: 2021-09-23 07:01:12
status_changed: 2021-09-23 07:01:12
type: thesis
metadata_visibility: show
contact_email: muchti.nurhidaya@uin-suka.ac.id
creators_name: Rifky Ghaffar, NIM.: 17107030103
title: PENGARUH BRAND AMBASSADOR BAMBANG BAYU SAPTAJI
TERHADAP MINAT BELI SEPATU FUTSAL ORTUSEIGHT PADA PENGIKUTNYA DI INSTAGRAM
(Survey pada pengikut akun Instagram @ortuseight)
ispublished: pub
subjects: I
subjects: ms
divisions: jur_ikom
full_text_status: restricted
keywords: Brand ambassador; buying interest; follower
note: Pembimbing: Drs. Bono Setyo, M.Si
abstract: Brand Ambassador is a person who is invited to work with a company to become an icon of the company. Many companies use brand ambassadors because they are considered more attractive than ordinary people in influencing consumers. The number of professions that are used as brand ambassadors in promotional strategies include athletes, artists, YouTubers, celebrities, and other well-known people, because the achievements make the author interested in doing research on the influence of the brand ambassador of the Ortuseight Company represented by Bambang Bayu Saptaji on consumer buying interest. survey on Instagram @ortuseight account.
The theory used in this research is the Stimulus Response theory. The method used in this research is quantitative method. The sample collection technique used simple random sampling method. The data collection used is by distributing questionnaires online to 100 respondents who are followers of the @ortuseight Instagram account. Based on the results of the data obtained in this study, the results show that the magnitude of the influence of Brand Ambassador Bambang Bayu Saptaji (X) on buying interest in Ortuseight futsal shoes on followers of the @ortuseight Instagram account is 56.5%. Based on the results obtained, it can be concluded that Brand Ambassador has an effect on consumer buying interest.
date: 2020-12-16
date_type: published
pages: 119
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS ILMU SOSIAL DAN HUMANIORA
thesis_type: skripsi
thesis_name: other
citation:   Rifky Ghaffar, NIM.: 17107030103  (2020) PENGARUH BRAND AMBASSADOR BAMBANG BAYU SAPTAJI TERHADAP MINAT BELI SEPATU FUTSAL ORTUSEIGHT PADA PENGIKUTNYA DI INSTAGRAM (Survey pada pengikut akun Instagram @ortuseight).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/44720/1/17107030103_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/44720/2/17107030103_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf