%0 Thesis
%9 Skripsi
%A Adelia Almas, NIM.: 16730064
%B FAKULTAS ILMU SOSIAL DAN HUMANIORA
%D 2020
%F digilib:44776
%I UIN SUNAN KALIJAGA YOGYAKARTA
%K Communication ethics; ojek online; GOJEK driver; etika komunikasi
%P 95
%T FENOMENA PELAYANAN KOMUNITAS DRIVER GOJEK JAWON  STREET YOGYAKARTA PADA KONSUMEN  (Studi Deskriptif Kualitatif tentang Etika Komunikasi pada Pelayanan Fitur  GoRide)
%U https://digilib.uin-suka.ac.id/id/eprint/44776/
%X This study aims to explain and describe the service phenomenon of GOJEK Jawon  Street Yogyakarta community on the customer through GoRide feature. The writer  used descriptive qualitative method. The research data were obtained from observation  and interviewed GOJEK Jawon Street Yogyakarta community's members and  management. The result of the study indicated that there are differences in ethical  standard between GOJEK management, GOJEK Jawon Street Yogyakarta community,  and the customers on the Goride feature. However, it still goes well and has the same  purpose in Goride feature service, it could be seen through three components;  technology, benefit, and mobility. The ethical standard of communication on GOJEK  Jawon Street Yogyakarta community's driver service could be measured through the  servant theory by indicators of service quality; Tangible, Empathy, Responsiveness,  Reliability, and Assurance.
%Z Pembimbing: Niken Puspitasari, S.Ip., M.A.