%A NIM.: 16730064 Adelia Almas
%O Pembimbing: Niken Puspitasari, S.Ip., M.A.
%T FENOMENA PELAYANAN KOMUNITAS DRIVER GOJEK JAWON
STREET YOGYAKARTA PADA KONSUMEN
(Studi Deskriptif Kualitatif tentang Etika Komunikasi pada Pelayanan Fitur
GoRide)
%X This study aims to explain and describe the service phenomenon of GOJEK Jawon
Street Yogyakarta community on the customer through GoRide feature. The writer
used descriptive qualitative method. The research data were obtained from observation
and interviewed GOJEK Jawon Street Yogyakarta community's members and
management. The result of the study indicated that there are differences in ethical
standard between GOJEK management, GOJEK Jawon Street Yogyakarta community,
and the customers on the Goride feature. However, it still goes well and has the same
purpose in Goride feature service, it could be seen through three components;
technology, benefit, and mobility. The ethical standard of communication on GOJEK
Jawon Street Yogyakarta community's driver service could be measured through the
servant theory by indicators of service quality; Tangible, Empathy, Responsiveness,
Reliability, and Assurance.
%K Communication ethics; ojek online; GOJEK driver; etika komunikasi
%D 2020
%I UIN SUNAN KALIJAGA YOGYAKARTA
%L digilib44776