TY  - THES
N1  - Niken Puspitasari, S.IP., M.A
ID  - digilib44991
UR  - https://digilib.uin-suka.ac.id/id/eprint/44991/
A1  - Raditya Ario Seto, NIM : 15730033
Y1  - 2021/01/21/
N2  - Liburan di Jogja is a newcomer to the world of tourism in Yogyakarta, which uses creative tourism strategies to attract the attention of potential customers. The methodology used in this research is descriptive qualitative with in-depth observation and documentation. This phenomenon that occurs in Liburan di Jogja is an use of the company's brand image. This research uses photography visual communication theory to form images of Liburan di Jogja. From the data, Liburan di Jogja researchers use photographic visual communication theory to convey messages to consumers via uploads on Instagram about some of the tourism in Yogyakarta which are then packaged with a photograph made by professionals. The research result states that Liburan di Jogja forms a company image through messages conveyed on Instagram uploads strengthened by the use of photographic visual communication theory which states that Liburan di Jogja success has formed a company image
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - Photography Visual Communication 
KW  -  Brand image 
KW  -  Creative Company
KW  -  Tourism
M1  - skripsi
TI  - KOMUNIKASI VISUAL FOTOGRAFI DALAM MEMBENTUK BRAND IMAGE (Studi deskriptif kualitatif pada akun instagram @liburan.dijogja)
AV  - restricted
EP  - 111
ER  -