eprintid: 45004
rev_number: 10
eprint_status: archive
userid: 12259
dir: disk0/00/04/50/04
datestamp: 2021-10-05 06:54:45
lastmod: 2021-10-05 06:54:45
status_changed: 2021-10-05 06:54:45
type: thesis
metadata_visibility: show
creators_name: Arif Dimas Yuniyanto, NIM 16730021
title: Strategi City Branding Kabupaten Wonosobo dalam Digital Branding
(Studi Deskriptif Kualitatif Brand Wonosobo The Soul Of Java Pada Dinas Pariwisata dan Kebudayaan Kabupaten Wonosobo)
ispublished: pub
subjects: I
divisions: jur_ikom
full_text_status: restricted
keywords: City Branding, Tourism, Digital, Wonosobo The Soul Of Java
note: Dr. Diah Ajeng Purwani, S.Sos., M.Si
abstract: Facing city marketing through digital branding, Wonosobo Regency has introduced the brand "Wonosobo The Soul of Java" in 2018. The problem formulation in this study is how the Wonosobo Regency city branding strategy in digital branding by Disparbud Wonosobo Regency. This study aims to analyze the city branding strategy in digital branding using a qualitative descriptive method. The data collection method is done by interview, observation and documentation. Selected informants from Disparbud and Bappeda Wonosobo Regency.
The results of this study use the concept of a city branding framework from Michalis Kavaratzis to see the aspects that build a brand through digital branding. The eight aspects are in the form of vision and mission, synergy, local community, internal culture, infrastructure, city space and gates, opportunities and communication. In general, the results of the study indicate that the application of city branding in Wonosobo Regency as The Soul of Java has shown progress but needs to be improved in several aspects
date: 2021-01-29
date_type: published
pages: 155
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS ILMU SOSIAL HUMANIORA
thesis_type: skripsi
thesis_name: other
citation:   Arif Dimas Yuniyanto, NIM 16730021  (2021) Strategi City Branding Kabupaten Wonosobo dalam Digital Branding (Studi Deskriptif Kualitatif Brand Wonosobo The Soul Of Java Pada Dinas Pariwisata dan Kebudayaan Kabupaten Wonosobo).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/45004/1/16730021_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/45004/2/16730021_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf