%A NIM : 18202010019 Laili Zulfa %O Dr. Hamdan Daulay., M.Si., M.A %T RETORIKA DAKWAH GUS IN’AM DALAM MENYAMPAIKAN PEMIKIRAN KYAI SOLEH DARAT MELALUI KOPISODA SEMARANG %X Gus In'am's rhetoric of Da'wah through KOPISODA Semarang is an activity to attract people's attention through his ability to speak, especially speaking in public by Gus In'am to create closeness between da'i and mad'u. Kyai Soleh Darat's thoughts were packaged by Gus In'am. The purpose of this study was to find out how Gus's preaching rhetoric was. The author uses a qualitative descriptive research method, using a cultural approach through the thoughts of Kyai Soleh Darat in his work using the Javanese Pegon script. The results of the first study, have found a relationship between da'wah and local culture on the ethos dimension during the researcher. At the time of conveying the message Gus In'am was very expert and mastered the topic of the material in his discussion. when conveying the message, Gus In'am is a person who is honest, polite, humble, kind, interested, and good-looking. Even in the family realm, Gus In'am is also known as a responsible father figure. It can be seen that until now the Gus In'am family is very harmonious. Second, it has been found that all the keywords are understanding and the basic foundation for the logos dimension in Gus In'am's cultural da'wah. This can be seen in every time Gus In'am conveys his da'wah message, he always uses a communication style to leave an impression, relaxed, attentive, open, and friendly. context is sometimes high and sometimes low. In the context of the language style, Gus In'am always uses religious style and occasionally didactic style. While in the context of humor, using burlesque humor and strange behavior of the characters. Even in terms of nonverbal language, Gus In'am is always active in using his hand movements, his facial expressions tend to be happy, cheerful, calm, serious. Also his appearance is always wearing koko clothes, sometimes batik, or semi-coats. Always wear a hat, gloved, and sometimes turbaned. Third, it has been found the application of the relationship between da'wah and local culture, understanding, on the rhetoric of the pathos dimension. This can be seen in every utterance the message always touches the heart and emotions, invites, advises, motivates, and prohibits (hatred) to do things that are commanded and stay away in Islamic teachings. Fourth, from several representatives of the Kopisoda congregation's response to Gus In'am's rhetoric, all of them were positive. They feel happy, calm, and closer to Allah SWT.. Barriers in rhetoric are also found in preachers to package messages in a more modern way, Kopisoda is also in the organization system and honey to be more enthusiastic in da'wah activities. %K Da'wah Rhetoric, Gus In'am, Kyai Soleh Darat, Kopisoda %D 2021 %I UIN SUNAN KALIJAGA YOGYAKARTA %L digilib45641