%0 Thesis
%9 Skripsi
%A Dikri Hamzah Amin, NIM.: 17108020032
%B FAKULTAS EKONOMI DAN BISNIS ISLAM
%D 2021
%F digilib:45976
%I UIN SUNAN KALIJAGA YOGYAKARTA
%K Religiusitas, Kelompok Referensi, Pengetahuan, Keputusan Memilih Bank Syariah.
%P 130
%T ANALISIS PENGARUH RELIGIUSITAS, KELOMPOK REFERENSI, DAN PENGETAHUAN TERHADAP KEPUTUSAN NASABAH MEMILIH BANK SYARIAH (STUDI KASUS PADA NASABAH BANK SYARIAH DI KABUPATEN PURWAKARTA)
%U https://digilib.uin-suka.ac.id/id/eprint/45976/
%X This study has a purpose, namely to determine the effect of religiosity  variables, reference groups and knowledge on customer decisions in choosing  Islamic banks. The type of data used in this study was primary data. The population  in this study are all Islamic bank customers who live and/or work in Purwakarta  Regency. Sampling was done by purposive sampling method and the number of  samples used in this study were 104 people. The data analysis technique used was  multiple linear regression analysis using SPSS 21 as an analytical tool.  The result of this study stated that partially religiosity variable has no  significant effect on customer decisions to choose Islamic banks. While the  reference group variables and knowledge partially have a positive and significant  effect on customer’s decisions to choose Islamic banks. But overall or  simultaneously all independent variables namely religiosity, reference group and  knowledge have a positive and significant influence on customer decisions to  choose Islamic banks. So, when there is a simultaneous change of the three  independent variables, the customer's decision in choosing an Islamic bank also  changes according to changes in the independent variable.
%Z Pembimbing : Ruspita Rani Pertiwi, S.Psi, M.M.