%0 Thesis
%9 Skripsi
%A Afnani Rosyida, NIM.: 17108030040
%B FAKULTAS EKONOMI DAN BISNIS ISLAM
%D 2021
%F digilib:45993
%I UIN SUNAN KALIJAGA YOGYAKARTA
%K Literasi Keuangan, Digital Marketing, Kemampuan Pengelolaan  Keuangan, Kinerja UMKM
%P 105
%T PENGARUH LITERASI KEUANGAN, DIGITAL MARKETING, DAN KEMAMPUAN PENGELOLAAN KEUANGAN TERHADAP KINERJA UMKM SENTRA BATIK KECAMATAN PANDAK DAN KECAMATAN IMOGIRI KABUPATEN BANTUL TAHUN 2021
%U https://digilib.uin-suka.ac.id/id/eprint/45993/
%X This study explains how financial literacy, digital marketing, and financial  capacity affect the performance of batik centers in Pandak and Imogiri districts  during the pandemic. This research uses quantitative methods and primary data  with data to be used as a query. This study used a multivariate approach model,  namely Structural Equation Modeling (SEM) with Partial Least Squares (PLS)  analysis using Warp PLS 7.0 software. Based on the results of the path coefficient  and R2 obtained, it shows that simultaneously the independent variable has a  significant positive effect of 58% on the performance of MSMEs.
%Z Pembimbing : Izra Berakon, M.Sc.