%0 Thesis
%9 Skripsi
%A NUR BAITI, NIM. 17103080022
%B FAKULTAS SYARI'AH DAN HUKUM
%D 2021
%F digilib:46361
%I UIN SUNAN KALIJAGA YOGYAKARTA
%K Halal labeling, Product Quality Perceptions, Word of Mouth,  Price and Consumer Satisfaction
%P 125
%T PENGARUH LABELISASI HALAL, PERSEPSI KUALITAS PRODUK,  WORD OF MOUTH DAN HARGA TERHADAP KEPUASAN KONSUMEN  KOSMETIK WARDAH  (STUDI PADA MAHASISWI MUSLIM DI YOGYAKARTA)
%U https://digilib.uin-suka.ac.id/id/eprint/46361/
%X World halal council has named Wardah as the pioneer of Indonesian halal  cosmetic brand since 1990. Currently, consumers are increasingly critical of  the beauty products used. Raging from product quality, word of mouth  received, to product prices. So it is interesting to study further about the effect  of halal labeling, product quality perception, word of mouth and price on  consumer satisfaction of Wardah cosmetics.  The research is a quantitative research on consumer satisfaction of  Wardah brand cosmetics, using multiple linier regression. The independent  variables used as factors influencing consumer satisfaction are halal labeling,  product quality perception, word of mouth and price. The population in this  study were muslim female students who were studying at an Islamic collage or  Islamic boarding school in the city of Yogyakarta. Sampling was done using  convenience sampling and snowball sampling. The sample in this study was 96  samples.data collection through questionnaires distributed via the wab.  The test results show that the word of mouth and price variables have a  positive and significant effect on consumer satisfaction. While the halal  labeling and product quality perceptions have not effect on consumer  satisfaction.
%Z Dr. Hj. WIDYARINI, M.M.