eprintid: 46361
rev_number: 10
eprint_status: archive
userid: 12259
dir: disk0/00/04/63/61
datestamp: 2021-11-05 03:53:40
lastmod: 2021-11-05 03:53:40
status_changed: 2021-11-05 03:53:40
type: thesis
metadata_visibility: show
creators_name: NUR BAITI, NIM. 17103080022
title: PENGARUH LABELISASI HALAL, PERSEPSI KUALITAS PRODUK,
WORD OF MOUTH DAN HARGA TERHADAP KEPUASAN KONSUMEN
KOSMETIK WARDAH
(STUDI PADA MAHASISWI MUSLIM DI YOGYAKARTA)
ispublished: pub
subjects: eko_sya
divisions: ek_syariah
full_text_status: restricted
keywords: Halal labeling, Product Quality Perceptions, Word of Mouth,
Price and Consumer Satisfaction
note: Dr. Hj. WIDYARINI, M.M.
abstract: World halal council has named Wardah as the pioneer of Indonesian halal
cosmetic brand since 1990. Currently, consumers are increasingly critical of
the beauty products used. Raging from product quality, word of mouth
received, to product prices. So it is interesting to study further about the effect
of halal labeling, product quality perception, word of mouth and price on
consumer satisfaction of Wardah cosmetics.
The research is a quantitative research on consumer satisfaction of
Wardah brand cosmetics, using multiple linier regression. The independent
variables used as factors influencing consumer satisfaction are halal labeling,
product quality perception, word of mouth and price. The population in this
study were muslim female students who were studying at an Islamic collage or
Islamic boarding school in the city of Yogyakarta. Sampling was done using
convenience sampling and snowball sampling. The sample in this study was 96
samples.data collection through questionnaires distributed via the wab.
The test results show that the word of mouth and price variables have a
positive and significant effect on consumer satisfaction. While the halal
labeling and product quality perceptions have not effect on consumer
satisfaction.
date: 2021-07-30
date_type: published
pages: 125
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS SYARI'AH DAN HUKUM
thesis_type: skripsi
thesis_name: other
citation:   NUR BAITI, NIM. 17103080022  (2021) PENGARUH LABELISASI HALAL, PERSEPSI KUALITAS PRODUK, WORD OF MOUTH DAN HARGA TERHADAP KEPUASAN KONSUMEN KOSMETIK WARDAH (STUDI PADA MAHASISWI MUSLIM DI YOGYAKARTA).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/46361/1/17103080022_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/46361/2/17103080022_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf