TY  - THES
N1  - Pembimbing : Saptoni, S.Ag., M.A
ID  - digilib46565
UR  - https://digilib.uin-suka.ac.id/id/eprint/46565/
A1  - Anissa Maharani, NIM.: 17102010003
Y1  - 2021/07/12/
N2  - The development of television broadcasting in Indonesia has now entered the
digital broadcasting system which is scheduled to be completed in 2022. The Islamic
light broadcast program has been using a digital broadcasting system since 2020. One
of the uniqueness of the cahaya islami digital program is that it is able to determine
broadcast content according to the latest issues or phenomena. packaged according to
the islamic view. This phenomenon is interesting to study in order to describe how
broadcast management efforts in improving the quality of digital-based broadcast
content in the program cahaya islami.
This study uses a qualitative approach with data collection techniques through
interviews, and documentation. And the theory used in this study is McLuhan's media
ecology theory which views that audiences participate actively in the formation of
human perceptions that affect communication through technology.
As a result, researchers found that the broadcasting management of cahaya
islami TV broadcasting programs has made efforts to improve the quality of digitalbased
content, by implementing the four management functions of planning,
organizing, actuating and controlling, as well as optimally organizing. However, this
has not been able to fully improve the quality of digital-based broadcast content. The
limited number of employees, and the digital broadcasting equipment owned by
cahaya islami has hampered the improvement of the quality of digital-based content.
Although, cahaya islami digital content has followed national and international
development issues.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - Manajemen
KW  -  Konten Televisi
KW  -  Digitalisasi
KW  -  Program Televisi Cahaya
Islami.
M1  - skripsi
TI  - MANAJEMEN PENYIARAN DALAM MENINGKATKAN KUALITAS KONTEN SIARAN TELEVISI BERBASIS DIGITAL (STUDI KUALITATIF PADA PROGRAM SIARAN RELIGI CAHAYA ISLAMI)
AV  - restricted
EP  - 136
ER  -