relation: https://digilib.uin-suka.ac.id/id/eprint/46631/
title: STRATEGI KREATIF IKLAN DIMASA PANDEMI COVID-19  (STUDI DESKRIPTIF PADA AGENCY SYAFA’AT MARCOMM)
creator: Nuri Meitasari, NIM.: 17107030018
subject: Ilmu Komunikasi
subject: Covid-19
description: A service and branding consulting agency are one of the keys to success in the  business sector. The right advertising creative strategy can produce effective  advertisements according to the intended target audience. This study aims to  determine the creative advertising strategy during the Covid-19 pandemic carried  out by the Syafa'at Marcomm agency as a provider of service and branding  consultants. This study uses a descriptive method with a qualitative approach. The  data in this study were collected using interviews, documentation, and observation  techniques. Interviews were conducted with the Strategic planner and the chief  creative director, Syafa'at Marcomm. The results of this study indicate that the  creative advertising strategy carried out by the Syafa'at Marcomm agency during  the covid-19 pandemic was to find a brand strategy to analyze the problem. Later,  a brand audit, brand principle, brand promise, and brand communication will be  made. After finding all the materials from the research problem, the next step is to  enter the strategic marcomm to create thematic and tactical strategies. After  determining the strategy and direction of communication, Syafa'at Marcomm set a  success goal, namely awareness, growth, engagement and sales leads which later  will be expected to create loyalty between clients and Syafa'at Marcomm.
date: 2021-08-16
type: Thesis
type: NonPeerReviewed
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/46631/1/17107030018_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/46631/2/17107030018_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf
identifier:   Nuri Meitasari, NIM.: 17107030018  (2021) STRATEGI KREATIF IKLAN DIMASA PANDEMI COVID-19 (STUDI DESKRIPTIF PADA AGENCY SYAFA’AT MARCOMM).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.