<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "STRATEGI KREATIF IKLAN DIMASA PANDEMI COVID-19\r\n(STUDI DESKRIPTIF PADA AGENCY SYAFA’AT MARCOMM)"^^ . "A service and branding consulting agency are one of the keys to success in the\r\nbusiness sector. The right advertising creative strategy can produce effective\r\nadvertisements according to the intended target audience. This study aims to\r\ndetermine the creative advertising strategy during the Covid-19 pandemic carried\r\nout by the Syafa'at Marcomm agency as a provider of service and branding\r\nconsultants. This study uses a descriptive method with a qualitative approach. The\r\ndata in this study were collected using interviews, documentation, and observation\r\ntechniques. Interviews were conducted with the Strategic planner and the chief\r\ncreative director, Syafa'at Marcomm. The results of this study indicate that the\r\ncreative advertising strategy carried out by the Syafa'at Marcomm agency during\r\nthe covid-19 pandemic was to find a brand strategy to analyze the problem. Later,\r\na brand audit, brand principle, brand promise, and brand communication will be\r\nmade. After finding all the materials from the research problem, the next step is to\r\nenter the strategic marcomm to create thematic and tactical strategies. After\r\ndetermining the strategy and direction of communication, Syafa'at Marcomm set a\r\nsuccess goal, namely awareness, growth, engagement and sales leads which later\r\nwill be expected to create loyalty between clients and Syafa'at Marcomm."^^ . "2021-08-16" . . . . "UIN SUNAN KALIJAGA YOGYAKARTA"^^ . . . "FAKULTAS ILMU SOSIAL DAN HUMANIORA, UIN SUNAN KALIJAGA YOGYAKARTA"^^ . . . . . . . . . "NIM.: 17107030018"^^ . "Nuri Meitasari"^^ . "NIM.: 17107030018 Nuri Meitasari"^^ . . . . . . "STRATEGI KREATIF IKLAN DIMASA PANDEMI COVID-19\r\n(STUDI DESKRIPTIF PADA AGENCY SYAFA’AT MARCOMM) (Text)"^^ . . . "17107030018_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf"^^ . . . "STRATEGI KREATIF IKLAN DIMASA PANDEMI COVID-19\r\n(STUDI DESKRIPTIF PADA AGENCY SYAFA’AT MARCOMM) (Text)"^^ . . . "STRATEGI KREATIF IKLAN DIMASA PANDEMI COVID-19\r\n(STUDI DESKRIPTIF PADA AGENCY SYAFA’AT MARCOMM) (Other)"^^ . . . . . . "STRATEGI KREATIF IKLAN DIMASA PANDEMI COVID-19\r\n(STUDI DESKRIPTIF PADA AGENCY SYAFA’AT MARCOMM) (Other)"^^ . . . . . . "STRATEGI KREATIF IKLAN DIMASA PANDEMI COVID-19\r\n(STUDI DESKRIPTIF PADA AGENCY SYAFA’AT MARCOMM) (Other)"^^ . . . . . . "STRATEGI KREATIF IKLAN DIMASA PANDEMI COVID-19\r\n(STUDI DESKRIPTIF PADA AGENCY SYAFA’AT MARCOMM) (Other)"^^ . . . . . . "STRATEGI KREATIF IKLAN DIMASA PANDEMI COVID-19\r\n(STUDI DESKRIPTIF PADA AGENCY SYAFA’AT MARCOMM) (Other)"^^ . . . . . . "lightbox.jpg"^^ . . . "STRATEGI KREATIF IKLAN DIMASA PANDEMI COVID-19\r\n(STUDI DESKRIPTIF PADA AGENCY SYAFA’AT MARCOMM) (Other)"^^ . . . . . . "preview.jpg"^^ . . . "STRATEGI KREATIF IKLAN DIMASA PANDEMI COVID-19\r\n(STUDI DESKRIPTIF PADA AGENCY SYAFA’AT MARCOMM) (Other)"^^ . . . . . . "medium.jpg"^^ . . . "STRATEGI KREATIF IKLAN DIMASA PANDEMI COVID-19\r\n(STUDI DESKRIPTIF PADA AGENCY SYAFA’AT MARCOMM) (Other)"^^ . . . . . . "small.jpg"^^ . . "HTML Summary of #46631 \n\nSTRATEGI KREATIF IKLAN DIMASA PANDEMI COVID-19 \n(STUDI DESKRIPTIF PADA AGENCY SYAFA’AT MARCOMM)\n\n" . "text/html" . . . "Ilmu Komunikasi"@en . . . "Covid-19" . .