%0 Thesis
%9 Masters
%A MUHAMMAD AZHAR ANAS, NIM: 17208010037
%B PASCASARJANA
%D 2020
%F digilib:46632
%I UIN SUNAN KALIJAGA YOGYAKARTA
%K Customer Relationship Marketing, Service Quality, Customer  Experience, kepuasan, dan loyalitas nasabah
%P 146
%T PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT, SERVICE QUALITY  DAN CUSTOMER EXPERIENCE TERHADAP KEPUASAN DAN LOYALITAS  NASABAH PADA BANK WAKAF MIKRO DI YOGYAKARTA
%U https://digilib.uin-suka.ac.id/id/eprint/46632/
%X This study aims to explain the effect of Customer Relationship Marketing,  Service Quality, Customer Experience on customer satisfaction and customer  loyalty. The number of samples in this study were 107 customers at the  Krapyak Mandiri Independent Micro Blessing Bank in Yogyakarta who paid  without collateral. The data analysis method used is Structural Analysis  Modeling (SEM). The results showed that Customer relationship marketing has  a significant effect on customer satisfaction with a probability value of 0.043.  Service Quality has a significant effect on customer satisfaction with a  probability value of 0.002. Customer Experience has a significant effect on  customer satisfaction with a probability value of 0,000. Customer Satisfaction  has a significant effect on customer loyalty with a probability value of 0,000.
%Z Dr. ABDUL HARIS, M.Ag