eprintid: 46796
rev_number: 11
eprint_status: archive
userid: 12460
dir: disk0/00/04/67/96
datestamp: 2021-11-16 08:00:53
lastmod: 2021-11-16 08:00:53
status_changed: 2021-11-16 08:00:53
type: thesis
metadata_visibility: show
contact_email: muh.khabib@uin-suka.ac.id
creators_name: Tasya Arum Dwi Prabandini, NIM.: 17108020036
title: PENGARUH PEMASARAN ONLINE TERHADAP MINAT MEMBELI LAYANAN BANK SYARIAH MELALUI FITUR INSTAGRAM SEBAGAI MODERASI (STUDI KASUS GENERASI MILENIAL KABUPATEN BANTUL)
ispublished: pub
subjects: ms
subjects: ps
divisions: jur_ps
full_text_status: restricted
keywords: Promosi Online, Nilai Iklan, Minat Beli
note: Pembimbing : Alex Fahrur Riza,S.E.,M.SC.
abstract: Islamic banks are responsive to using online media as a promotional with
changes the behavior of the millennial generation. Descriptive quantitative
research design with a millennial generation population in Bantul Regency,
producing 171 respondents. The analysis uses the Structural Equation Model and
Partial Least Square test model with Smart PLS 3.3.3 measuring instrument,
measuring the value of online advertising with informative indicators, credibility,
entertainment, and disruption of purchase intention Islamic banks with the
addition of instagram features as moderation. The results of the study, all
indicators except distractions have a significant positive effect on advertising
value. Then the ad value has a significant positive effect on purchase intention,
but the Instagram feature is not stated to strengthen the relationship between the
two
date: 2021-07-22
date_type: published
pages: 147
institution: SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS EKONOMI DAN BISNIS ISLAM
thesis_type: skripsi
thesis_name: other
citation:   Tasya Arum Dwi Prabandini, NIM.: 17108020036  (2021) PENGARUH PEMASARAN ONLINE TERHADAP MINAT MEMBELI LAYANAN BANK SYARIAH MELALUI FITUR INSTAGRAM SEBAGAI MODERASI (STUDI KASUS GENERASI MILENIAL KABUPATEN BANTUL).  Skripsi thesis, SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/46796/1/17108020036_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/46796/2/17108020036_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf