@phdthesis{digilib46854,
           month = {August},
           title = {PEMASARAN DIGITAL DALAM MENINGKATKAN JUMLAH
KONSUMEN UMKM DI MASA PANDEMI COVID-19
(STUDI DESKRIPTIF PADA KAFE BENTO KOPI YOGYAKARTA)},
          school = {UIN SUNAN KALIJAGA YOGYAKARTA},
          author = {NIM.: 16730006 Zainul Hadi},
            year = {2021},
            note = {Pembimbing : Dr. Diah Ajeng Purwani, S.Sos., M.Si},
        keywords = {Media Sosial, Perekonomian, Strategi, Konsumen},
             url = {https://digilib.uin-suka.ac.id/id/eprint/46854/},
        abstract = {Digital marketing can be one of the keys to success for cafe business owners.
With the right digital marketing, it can increase the number of visitors who come. This
study aims to describe and find out the digital marketing carried out by Bento Kopi
Yogyakarta during the covid-19 pandemic, like a cafe that can survive in this time. In
this study, the method used is descriptive with a qualitative approach. The data in this
study were collected through interviews, documentation, and observation. Interviews
were conducted with the head Director of Bento Kopi Yogyakarta. The results of this
study indicate that the digital marketing carried out by Bento Kopi Yogyakarta during
the covid-19 pandemic is by using promotions through social media Instagram which
has a large number of followers on Instagram social media so that the dissemination
of promotional information will be easier and faster to spread. The content that will
be promoted will later highlight the uniqueness and convenience of Bento Kopi by
showing a wide view of the rice fields.}
}