eprintid: 46854
rev_number: 12
eprint_status: archive
userid: 13116
dir: disk0/00/04/68/54
datestamp: 2021-12-06 03:39:03
lastmod: 2021-12-06 03:39:03
status_changed: 2021-12-06 03:39:03
type: thesis
metadata_visibility: show
contact_email: muchtinurhidayaah@gmail.com
creators_name: Zainul Hadi, NIM.: 16730006
title: PEMASARAN DIGITAL DALAM MENINGKATKAN JUMLAH
KONSUMEN UMKM DI MASA PANDEMI COVID-19
(STUDI DESKRIPTIF PADA KAFE BENTO KOPI YOGYAKARTA)
ispublished: pub
subjects: c19
subjects: ek_masy
divisions: jur_ikom
full_text_status: restricted
keywords: Media Sosial, Perekonomian, Strategi, Konsumen
note: Pembimbing : Dr. Diah Ajeng Purwani, S.Sos., M.Si
abstract: Digital marketing can be one of the keys to success for cafe business owners.
With the right digital marketing, it can increase the number of visitors who come. This
study aims to describe and find out the digital marketing carried out by Bento Kopi
Yogyakarta during the covid-19 pandemic, like a cafe that can survive in this time. In
this study, the method used is descriptive with a qualitative approach. The data in this
study were collected through interviews, documentation, and observation. Interviews
were conducted with the head Director of Bento Kopi Yogyakarta. The results of this
study indicate that the digital marketing carried out by Bento Kopi Yogyakarta during
the covid-19 pandemic is by using promotions through social media Instagram which
has a large number of followers on Instagram social media so that the dissemination
of promotional information will be easier and faster to spread. The content that will
be promoted will later highlight the uniqueness and convenience of Bento Kopi by
showing a wide view of the rice fields.
date: 2021-08-23
date_type: published
pages: 115
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS ILMU SOSIAL DAN HUMANIORA
thesis_type: skripsi
thesis_name: other
citation:   Zainul Hadi, NIM.: 16730006  (2021) PEMASARAN DIGITAL DALAM MENINGKATKAN JUMLAH KONSUMEN UMKM DI MASA PANDEMI COVID-19 (STUDI DESKRIPTIF PADA KAFE BENTO KOPI YOGYAKARTA).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/46854/1/16730006_BAB-I_IV-atau-V_DAFTAR-PUSTAKA%20-%20Copy.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/46854/2/16730006_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf