%A NIM.: 16730010 Fina Rudati
%O Pembimbing : Dr. Diah Ajeng Purwani, M.Si
%T IMPLEMENTASI KONSEP TRIPLE BOTTOM LINE DALAM PROGRAM CORPORATE SOCIAL RESPONSIBILITY
(STUDI DESKRIPTIF KUALITATIF PADA PROGRAM CORPORATE SOCIAL RESPONSIBILITY BANK BPD DIY PERIODE 2020)
%X The presence of the Covid-19 pandemic in 2020 caused Bank BPD DIY to undergo adjustments to the CSR program to be implemented, where several CSR programs diverted to Covid-19 prevention programs in the Regency, City, and Province of DIY. This study aims to analyze how the application of the triple bottom line in the CSR program of Bank BPD DIY for the period 2020. This study uses a qualitative method by conducting online interviews with Mr. Andrianto Agus Susilo, Group Leader Company Secretary of Bank BPD DIY. The results show, in general, the implementation of the CSR program of Bank BPD DIY has met the triple bottom line concept and is following good CSR criteria.
%K Konsep, Strategi, Sosial Masyarakat, Komunikasi
%D 2021
%I UIN SUNAN KALIJAGA YOGYAKARTA
%L digilib46859