TY  - THES
N1  - Pembimbing : Fajar Iqbal, S.Sos., M.Si.,
ID  - digilib46895
UR  - https://digilib.uin-suka.ac.id/id/eprint/46895/
A1  - Annida Rafida Fitri, NIM.: 16730066
Y1  - 2021/07/30/
N2  - Strategy is the important way to increase the number of visitors. Tourism
activists are required to innovate so that is expected to increase tourist attraction. The
existence of this covid-19 pandemic certainly has a bad impact on tourism sector
especially because of the government regulations in the form of the 3M Health Protocol
(Wearing masks, maintaining distance, and washing hands with soap). During this
Covid-19 pandemic, the visitors of tourism district is decreasing. for this reason, an
analytical strategy carried out by the Temanggung Regency Culture and Tourism
Office is needed to increase the number of tourist visits.
This study aims to identify and describe the tourism promotion strategy carried
out by the Temanggung Regency Culture and Tourism Office in developing regional
tourism during the COVID-19 pandemic. This study uses a qualitative method with
primary and secondary data sources. The main data used is from the Temanggung
Regency Office, then interviews with the agency and stakeholders in the tourism sector
of the Temanggung area. Data analysis was carried out through data collection, data
reduction, data presentation, and drawing conclusions.
The results of this study conclude that the promotional strategy carried out by
the Temanggung Culture and Tourism Office is the application of health protocols and
optimization of social media platforms. The promotional strategy used in developing
Temanggung tourism has Strengths, Weaknesses, Opportunities and Threats.
The strength of a social media strategy that has been used is very suitable for
this pandemic situation. The weaknesses of the strategy that has been used is there is
no content creator special team to handle that promotion strategy. Furthermore, the
opportunity for the promotional strategy to be used is it does not require large amounts
of accommodation. The drawback of this strategy is that some other areas that have the
same promotional strategy have better and more interesting content and websites.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - Ilmu Komunikasi
KW  -  Pariwisata
KW  -  Kebudayaan
KW  -  Ekonomi
M1  - skripsi
TI  - STRATEGI PROMOSI DINAS KEBUDAYAAN DAN PARIWISATA
TEMANGGUNG DALAM MENGEMBANGKAN PARIWISATA PADA
MASA PANDEMI COVID-19
AV  - restricted
EP  - 116
ER  -