eprintid: 46978
rev_number: 12
eprint_status: archive
userid: 12460
dir: disk0/00/04/69/78
datestamp: 2021-11-18 07:15:04
lastmod: 2021-11-18 07:15:04
status_changed: 2021-11-18 07:15:04
type: thesis
metadata_visibility: show
contact_email: muh.khabib@uin-suka.ac.id
creators_name: Miqdam Maufur, NIM.: 19208010050
title: PENGARUH PEMASARAN SOSIAL MEDIA, CITRA MEREK, KESADARAN MEREK, DAN ELECTRONIC WORD OF MOUTH (EWOM) TERHADAP MINAT ZAKAT DI BAZNAS DAERAH ISTIMEWA YOGYAKARTA
ispublished: pub
subjects: Zakat
subjects: ei
subjects: ms
divisions: ek_syarS-2
full_text_status: restricted
keywords: Minat Zakat, Pemasaran Media Sosial, Citra Merek, Kesadaran Merek, EWOM
note: Pembimbing : Dr. Ibnu Muhdir, M.Ag
abstract: This study examines the lack of public interest in paying zakat through BAZNAS DIY. The purpose of this study was to examine the effect of social media marketing activities, brand image, brand awareness, and electronic word of mouth (EWOM) on interest in zakat in BAZNAS Yogyakarta Special Region. The quantitative design is in the form of primary data obtained directly from respondents, namely donors and secondary data obtained from BAZNAS DIY. The appropriate method is the structural equation model (SEM) using the AMOS 24 program. The results show that all independent variables have a simultaneous effect on the dependent variable. In addition, partially social media marketing activities, brand image, brand awareness, and EWOM have a significant positive effect on zakat interest in BAZNAS DIY. This indicates that all independent variables have an influence on interest in zakat which then has an impact on collecting zakat funds.
date: 2021-08-16
date_type: published
pages: 162
institution: SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS EKONOMI DAN BISNIS ISLAM
thesis_type: masters
thesis_name: other
citation:   Miqdam Maufur, NIM.: 19208010050  (2021) PENGARUH PEMASARAN SOSIAL MEDIA, CITRA MEREK, KESADARAN MEREK, DAN ELECTRONIC WORD OF MOUTH (EWOM) TERHADAP MINAT ZAKAT DI BAZNAS DAERAH ISTIMEWA YOGYAKARTA.  Masters thesis, SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/46978/1/19208010050_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/46978/2/19208010050_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf