%A NIM.: 14820173 Wahyu Jawadul Ilhami
%O Pembimbing: DRS. Akhmad Yusuf Khoiruddin, S.E., M.Si.
%T IMPLEMENTASI PEMASARAN SYARIAH DALAM MENINGKATKAN
KEPERCAYAAN MASYARAKAT TERHADAP PENINGKATAN
JUMLAH NASABAH BPRS BANGUN DRAJAT WARGA YOGYAKARTA
%X In this modern era, banking system is getting progress since islamic banking system
in it. It makes indonesian banking system is not focus on convensional banking
system. Islamic banking is rule of banking program based on islamic principles that
completely clear from usury system in it. Based on its development each year,
islamic banking is getting much progress. Although there must be a lot of obstacles
specialy on the marketing system. The strategy is need to make sure that islamic
banking is welcome by the sociaty. BPRS Bangunn Drajat Warga is one of bank
which is concent on islamic banking, a fair and focus strategy will be achievement
on product marketing. The research methods are interview to the employee and
literature study by learning a book or another sources related to this research. The
value of this research is BPRS Bangun Drajat Warga apply the marketing mix
strategy such as place, product, price, and promotion to promote its product. The
proposition of marketing that BPRS Bangun Drajat Warga deal with are custemer
knowledgeless about islamic system, intense competition between existing banks.
The solving problem about those propositions increasing promotion quality, selling
skills training for the employee and social education.
%K Sustainable marketing enterprise (SME); perbankan syariah; marketing value
%D 2020
%I UIN SUNAN KALIJAGA YOGYAKARTA
%L digilib47008