TY  - THES
N1  - Pembimbing :  Mohammad Yunus, L.c., M.A., Ph. D
ID  - digilib47060
UR  - https://digilib.uin-suka.ac.id/id/eprint/47060/
A1  - Apriliyani Harahap, S. Hum, NIM.: 18200010202
Y1  - 2021/08/13/
N2  - The crisis of national identity hit Sudanese women who were
dominated by African ethnicity as a result of the beauty supremacy of the
Arabian look. This is confirmed by several uploads on social media which
belong to influential public figures and MUA (MakeUp Artist) which have a
significant influence on the definition of beauty in society, especially Sudanese
women. On the other hand, there are several posts on social media that narrate
that being born with African ethnic beauty features is not a mistake, therefore no
need to be modified to achieve beauty standards.
The researcher uses the social construction theory of Peter L. Berger
and Thomas Luckmann in analyzing the problems surrounding the portrait of
Sudanese women's beauty construction on social media. The research
methodology used in this research is virtual ethnography. The aim is to interpret
and describe the interrelated and learned patterns of cultural groups and the
social phenomena that surround them.
The results of this study found that the Arabian look construction of
Sudanese women is influenced by several aspects, namely the visualization of
men, colonialism, beauty products, and social media. The four aspects are
interrelated, work simultaneously and stimulate each other. This form of beauty
construction is a moment of objectification which is externalized by Sudanese
women into a social reality. The dominance of the Arabian look on Sudanese
women as a representation of beauty standards is an imaginative beauty framing
packaged by MUA (MakeUp Artist) and influential public figures in shaping the
perception of beauty which is actually contrary to the locality aspect of African
ethnic Sudanese women. This is confirmed by the researcher's findings that the
use of the phrase 'brightening' has a similar meaning to 'whitening'. In fact,
'brightening' and 'whitening' are not compatible with the biological aspects of
African ethnicity
PB  - SUNAN KALIJAGA YOGYAKARTA
KW  - Konstruksi Kecantikan; Perempuan Sudan; Media Sosial.
M1  - masters
TI  - PEREMPUAN, KECANTIKAN DAN KONSTRUKSI SOSIAL (POTRET KECANTIKAN PEREMPUAN SUDAN DI MEDIA SOSIAL)
AV  - restricted
EP  - 134
ER  -