TY  - THES
N1  - Pembimbing : Drs. Siantari Rihartono, M.Si
ID  - digilib47890
UR  - https://digilib.uin-suka.ac.id/id/eprint/47890/
A1  - Bagus Dwiky Hermawan, NIM.:12730093
Y1  - 2020/01/16/
N2  - Globalization has penetrated into various aspects of life, including the
economic sector which is also affected by internet era. Internet of things has an
impacton human interaction through social media which is marked by the
emergence of varioussocial media platforms on the internet such as Facebook,
Instagram and YouTube.The existence of social media, especially YouTube is also
used as an advertisement media by companies including PT.SMARTFREN which
is an internet service provider. PT.SMARTFREN creates "Lady Giga" web series
on youtube to advertise their product. This research  aims to analyse the criteria of
creative advertising in the web series created by PT.SMARTFREN. The results of
this study indicate that the lady giga web series has meet the creative advertising
criteria based on Kotler's theory analysis.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - internet era; creative advertising; web series; komunikasi iklan
M1  - skripsi
TI  - KREATIFITAS IKLAN
DALAM IKLAN WEB SERIES SMARTFREN ?LADY GIGA? DI
YOUTUBE
AV  - restricted
EP  - 89
ER  -