eprintid: 47890
rev_number: 12
eprint_status: archive
userid: 13116
dir: disk0/00/04/78/90
datestamp: 2022-02-25 06:07:51
lastmod: 2022-02-25 06:07:51
status_changed: 2022-02-25 06:07:51
type: thesis
metadata_visibility: show
contact_email: muchti.nurhidaya@uin-suka.ac.id
creators_name: Bagus Dwiky Hermawan, NIM.:12730093
title: KREATIFITAS IKLAN
DALAM IKLAN WEB SERIES SMARTFREN “LADY GIGA” DI
YOUTUBE
ispublished: pub
subjects: I
subjects: ms
divisions: jur_ikom
full_text_status: restricted
keywords: internet era; creative advertising; web series; komunikasi iklan
note: Pembimbing : Drs. Siantari Rihartono, M.Si
abstract: Globalization has penetrated into various aspects of life, including the
economic sector which is also affected by internet era. Internet of things has an
impacton human interaction through social media which is marked by the
emergence of varioussocial media platforms on the internet such as Facebook,
Instagram and YouTube.The existence of social media, especially YouTube is also
used as an advertisement media by companies including PT.SMARTFREN which
is an internet service provider. PT.SMARTFREN creates "Lady Giga" web series
on youtube to advertise their product. This research  aims to analyse the criteria of
creative advertising in the web series created by PT.SMARTFREN. The results of
this study indicate that the lady giga web series has meet the creative advertising
criteria based on Kotler's theory analysis.
date: 2020-01-16
date_type: published
pages: 89
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS ILMU SOSIAL DAN HUMANIORA
thesis_type: skripsi
thesis_name: other
citation:   Bagus Dwiky Hermawan, NIM.:12730093  (2020) KREATIFITAS IKLAN DALAM IKLAN WEB SERIES SMARTFREN “LADY GIGA” DI YOUTUBE.  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/47890/1/12730093_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/47890/2/12730093_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf