%A NIM.: 15730105 Agung Fuadmaji
%O Pembimbing: Rika Lusri Virga, S.IP., M.A
%T PENGARUH IKLAN DI INSTAGRAM TERHADAP MINAT
KULIAH DI PERGURUAN TINGGI
(Survei Pada Calon Mahasiswa Pascasarjana UIN Sunan Kalijaga)
%X Along with the increasing number of universities, competition in
fight over students is getting tougher. UIN Sunan Kalijaga as one of the
competing universities, using social media, which is advertisements on
Instagram as a promotion activity. The activity was carried out in order
to attract new students to enroll the postgraduate program of UIN Sunan
Kalijaga which still lacked of interest.
This study aims to determine the effect of UIN Sunan Kalijaga
instagram advertising on study interest in college. The research used a
quantitative survey method, that using questionnaire through Google
form as data collection methods to the postgraduate student applicants of
UIN Sunan Kalijaga. There were 74 respondents in this study. Data
processing techniques in this study used SPSS version 25 for windows
application, using a Likert scale.
Through the results of this study, it can be seen that there is an
effect of advertising on the UIN Sunan Kalijaga instagram on college
interest. It shown through the results of the significance that Ha is
accepted and Ho is rejected. The influence of advertising on Instagram
on study interest in college is 69% and based on the results of the
correlation coefficient it was known that the influence of advertising on
Instagram on study interest in college has a very strong relationship.
%K advertising, postgraduate, college interest, instagram
%D 2020
%I UIN SUNAN KALIJAGA YOGYAKARTA
%L digilib47896