eprintid: 48134
rev_number: 10
eprint_status: archive
userid: 12259
dir: disk0/00/04/81/34
datestamp: 2022-01-06 05:59:29
lastmod: 2022-01-06 05:59:29
status_changed: 2022-01-06 05:59:29
type: thesis
metadata_visibility: show
creators_name: R. Dimas Rachman Aditya, NIM : 15730053
title: STRATEGI SOCIAL WORD OF MOUTH (SWOM) COMMUNICATION DALAM PENGEMBANGAN PARIWISATA
ispublished: pub
subjects: I
divisions: jur_ikom
full_text_status: restricted
keywords: s-WOM Communication, Tourism, Taman Puspa Gading.
note: Drs. Siantari Rihartono, M. Si
abstract: Taman Puspa Gading was one of new tourist destination in Bantul Region. By using its potencial, in a short time Taman Puspa Gading was able to became one of the favorite tourist destination in Bantul. This Phenomenon cannot be separated from the role of the IT and social media division in managing social media account. This research essentially discusses the s-WOM (Social Word of Mouth) Communication Strategy used by Taman Puspa Gading to run their tourism promotion throught sosial media, including s-WOM Consumers; s-WOM Company and s-WOM Collaborative. The question of this research is about how Taman Puspa Gading uses s-WOM Communication method to be able to develop 4 (four) main components in tourism development, i.e. marketing; accesibility; destination; human resource and tourism institutional. The research was using qualitative description with deep interview, observation and documentation to get the data. The result indicates that Taman Puspa Gading has used the s-WOM Communication method as the main strategy in tourism promotion.
date: 2021-10-19
date_type: published
pages: 171
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS ILMU SOSIAL HUMANIORA
thesis_type: skripsi
thesis_name: other
citation:   R. Dimas Rachman Aditya, NIM : 15730053  (2021) STRATEGI SOCIAL WORD OF MOUTH (SWOM) COMMUNICATION DALAM PENGEMBANGAN PARIWISATA.  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/48134/1/15730053_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/48134/2/15730053_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf