TY  - THES
N1  - Yanti Dwi Astuti, S.Sos.I, M.A.
ID  - digilib48318
UR  - https://digilib.uin-suka.ac.id/id/eprint/48318/
A1  - Lusi Widiastuti, NIM. 17107030015
Y1  - 2021/12/14/
N2  - At the beginning of 2020 the world was faced with the Covid-19 outbreak. According to medical analysis, the Covid-19 virus is very dangerous and deadly. The spread of Covid-19 was very fast because many people were not aware of the importance of complying with health protocols. To raise public awareness about Covid-19 health protocols, the government made a Public Service Advertisement program called "Remember Mother's Message". Public service advertisements aim to invite or convey information to the public where the ultimate goal is not economic profit but social benefit.
The public service advertisement "remember the mother's message" is the government's way of campaigning Covid-19 health protocol, so that the Indonesian people comply with the Covid-19 prevention health protocol. This study used cultivation theory, which is a social theory that examines the long-term effects of television on audiences. This study used a quantitative survey approach. The data collection was done by distributing questionnaires via google form. The data obtained by using simple linear regression analysis. The results showed that 25.3% of public service advertisements "remember the mother's message" influenced people's attitudes in efforts to prevent Covid-19.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - Public Service Advertisement
KW  -  Public Attitude
KW  -  Covid-19
M1  - skripsi
TI  - PENGARUH IKLAN LAYANAN MASYARAKAT ?INGAT PESAN IBU? DI TELEVISI TERHADAP SIKAP MASYARAKAT DALAM MEMATUHI PROTOKOL KESEHATAN PENCEGAHAN COVID-19
AV  - restricted
EP  - 105
ER  -