@phdthesis{digilib48366,
           month = {December},
           title = {PENGARUH POSTINGAN AKUN INSTAGRAM @BENTOKOPIINDONESIA TERHADAP MINAT BERKUNJUNG
DI BENTO KOPI YOGYAKARTA PADA MASA PANDEMI COVID-19},
          school = {UIN SUNAN KALIJAGA YOGYAKARTA},
          author = {NIM. 17107030022 Berliana Dewi},
            year = {2021},
            note = {Drs. Bono Setyo, M. Si},
        keywords = {Instagram, interest to visit, bento kopi, pandemi covid-19},
             url = {https://digilib.uin-suka.ac.id/id/eprint/48366/},
        abstract = {Instagram is a social media that is used for marketing purposes. This study aimed to analyze the effect of posting to the Instagram account @bentokopiindonesia on interest in visiting Bento Kopi Yogyakarta during the Covid-19 pandemic. The sample used in this study is @bentokopiindonesia?s Instagram account followers based on the Slovin formula. This study used a quantitative method with data collection techniques using a questionnaire and used Uses and Effect Theory as the basic theory.
The study results showed an effects of posting to the Instagram account @bentokopiindonesia on interest in visiting Bento Kopi Yogyakarta during the Covid-19 pandemic. The magnitude of the effects of posting to the Instagram account @bentokopiindonesia on interest in visiting Bento Kopi Yogyakarta during the Covid-19 pandemic was 69.4\%, and the rest were variables or other factors outside of this study.}
}