%0 Thesis
%9 Skripsi
%A Berliana Dewi, NIM. 17107030022
%B FAKULTAS ILMU SOSIAL HUMANIORA
%D 2021
%F digilib:48366
%I UIN SUNAN KALIJAGA YOGYAKARTA
%K Instagram, interest to visit, bento kopi, pandemi covid-19
%P 109
%T PENGARUH POSTINGAN AKUN INSTAGRAM @BENTOKOPIINDONESIA TERHADAP MINAT BERKUNJUNG  DI BENTO KOPI YOGYAKARTA PADA MASA PANDEMI COVID-19
%U https://digilib.uin-suka.ac.id/id/eprint/48366/
%X Instagram is a social media that is used for marketing purposes. This study aimed to analyze the effect of posting to the Instagram account @bentokopiindonesia on interest in visiting Bento Kopi Yogyakarta during the Covid-19 pandemic. The sample used in this study is @bentokopiindonesia’s Instagram account followers based on the Slovin formula. This study used a quantitative method with data collection techniques using a questionnaire and used Uses and Effect Theory as the basic theory.  The study results showed an effects of posting to the Instagram account @bentokopiindonesia on interest in visiting Bento Kopi Yogyakarta during the Covid-19 pandemic. The magnitude of the effects of posting to the Instagram account @bentokopiindonesia on interest in visiting Bento Kopi Yogyakarta during the Covid-19 pandemic was 69.4%, and the rest were variables or other factors outside of this study.
%Z Drs. Bono Setyo, M. Si