TY  - THES
N1  - Drs. Bono Setyo, M. Si
ID  - digilib48366
UR  - https://digilib.uin-suka.ac.id/id/eprint/48366/
A1  - Berliana Dewi, NIM. 17107030022
Y1  - 2021/12/09/
N2  - Instagram is a social media that is used for marketing purposes. This study aimed to analyze the effect of posting to the Instagram account @bentokopiindonesia on interest in visiting Bento Kopi Yogyakarta during the Covid-19 pandemic. The sample used in this study is @bentokopiindonesia?s Instagram account followers based on the Slovin formula. This study used a quantitative method with data collection techniques using a questionnaire and used Uses and Effect Theory as the basic theory.
The study results showed an effects of posting to the Instagram account @bentokopiindonesia on interest in visiting Bento Kopi Yogyakarta during the Covid-19 pandemic. The magnitude of the effects of posting to the Instagram account @bentokopiindonesia on interest in visiting Bento Kopi Yogyakarta during the Covid-19 pandemic was 69.4%, and the rest were variables or other factors outside of this study.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - Instagram
KW  -  interest to visit
KW  -  bento kopi
KW  -  pandemi covid-19
M1  - skripsi
TI  - PENGARUH POSTINGAN AKUN INSTAGRAM @BENTOKOPIINDONESIA TERHADAP MINAT BERKUNJUNG
DI BENTO KOPI YOGYAKARTA PADA MASA PANDEMI COVID-19
AV  - restricted
EP  - 109
ER  -