eprintid: 48366
rev_number: 10
eprint_status: archive
userid: 12259
dir: disk0/00/04/83/66
datestamp: 2022-01-12 02:41:53
lastmod: 2022-01-12 02:41:53
status_changed: 2022-01-12 02:41:53
type: thesis
metadata_visibility: show
creators_name: Berliana Dewi, NIM. 17107030022
title: PENGARUH POSTINGAN AKUN INSTAGRAM @BENTOKOPIINDONESIA TERHADAP MINAT BERKUNJUNG
DI BENTO KOPI YOGYAKARTA PADA MASA PANDEMI COVID-19
ispublished: pub
subjects: I
divisions: jur_ikom
full_text_status: restricted
keywords: Instagram, interest to visit, bento kopi, pandemi covid-19
note: Drs. Bono Setyo, M. Si
abstract: Instagram is a social media that is used for marketing purposes. This study aimed to analyze the effect of posting to the Instagram account @bentokopiindonesia on interest in visiting Bento Kopi Yogyakarta during the Covid-19 pandemic. The sample used in this study is @bentokopiindonesia’s Instagram account followers based on the Slovin formula. This study used a quantitative method with data collection techniques using a questionnaire and used Uses and Effect Theory as the basic theory.
The study results showed an effects of posting to the Instagram account @bentokopiindonesia on interest in visiting Bento Kopi Yogyakarta during the Covid-19 pandemic. The magnitude of the effects of posting to the Instagram account @bentokopiindonesia on interest in visiting Bento Kopi Yogyakarta during the Covid-19 pandemic was 69.4%, and the rest were variables or other factors outside of this study.
date: 2021-12-09
date_type: published
pages: 109
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS ILMU SOSIAL HUMANIORA
thesis_type: skripsi
thesis_name: other
citation:   Berliana Dewi, NIM. 17107030022  (2021) PENGARUH POSTINGAN AKUN INSTAGRAM @BENTOKOPIINDONESIA TERHADAP MINAT BERKUNJUNG DI BENTO KOPI YOGYAKARTA PADA MASA PANDEMI COVID-19.  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/48366/1/17107030022_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/48366/2/17107030022_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf