%0 Thesis
%9 Skripsi
%A Azmi Karunia Hafi, NIM. 1710703091
%B FAKULTAS ILMU SOSIAL HUMANIORA
%D 2021
%F digilib:48389
%I UIN SUNAN KALIJAGA YOGYAKARTA
%K Instagram, brand awareness, coffee shop, digital marketing
%P 118
%T PENGELOLAAN MEDIA SOSIAL INSTAGRAM DALAM MEMBANGUN  BRAND AWARENESS SATU LOKASI COFFEE
%U https://digilib.uin-suka.ac.id/id/eprint/48389/
%X The growing number of coffeeshop in the major cities of Indonesia had been  colloquial phenomenon. In consequence, the business competition among coffeeshop  exceed. However, internet as marketing platform, especially Instagram as the most  favorable social media for youth, still less optimized by the coffeeshop entrepreneur.  This research aims to comprehend Instagram utilization by Satu Lokasi Coffee in  enhancing its consumer brand awareness. The data were gathered through interview  and literature review, and the whole research employed qualitative approach as its  main set as well as relied on the analysis unit in maximizing Instagram promotional  media develop by Matthew Sugiarto with tree indicators: content, community  consistency, and effort. The results of this study indicate that the use of Instagram  media carried out by Satu Location Coffee is to make Satu Location Coffee's  Instagram an honest Instagram in the sense that the content produced is not a lot of  gimmick from the editing process to narration, they want to show the atmosphere of  Satu Location Coffee. who are honest as they are without a monotonous template,  they only issue natural content, generally personal personal blogs that end up being  friendly in the eyes of consumers.
%Z Lukman Nusa, M.I.Kom