relation: https://digilib.uin-suka.ac.id/id/eprint/48695/
title: RASIONALITAS DAN SELF-AWARENESS SEBAGAI FAKTOR  KRITIS PENGGUNAAN PRODUK BANK SYARIAH:  PENGEMBANGAN THEORY OF PLANNED BEHAVIOUR
creator: Itsla Yunisva Aviva, S.E.I., M.E.Sy, NIM.: 18300016025
subject: Perbankan Syariah
description: The study aims at developing the Theory of Planned behavior  (TPB) with additional rationality and self-awareness variables to  predict the most appropriate model measuring the attitude and  behavior of sharia banks’ customers. The model applies exogen  variables that comprise rationality, self-awareness, subjective  norms, and perceived behavior control and endogen variables that  comprise attitude, intention, and customers’ behavior.  This quantitative research obtained primary data through  questionnaires distributed to 280 sharia banks’ customers  throughout Indonesia. The analysis tool used is Partial Least Square  (PLS) with Smart PLS 3.0 software assistance. The results show  that rationality does not influence customers’ attitude but does  bring positive influence significantly to their behavior in using the  banks’ products and services. The study also shows a significant  positive influence of self-awareness to the customers’ attitude and  behavior in using the banks’ products and services. Attitude,  subjective norms, and perceived behavior control significantly  bring positive influence to the customers’ intention; and intention  positively influences their behavior in using the banks’ products  and services.  As rationality and self-awareness is proved to have positive  correlation with the customers’ attitude and behavior, sharia banks  must set a strategy to gain new customers while, at the same time,  retaining the existing ones. The findings also suggest that sharia  banks should pay more attention to the quality of their products and  services and regularly evaluate them for the sake of higher  customers’ trust in the future. So, customers will feel confident that  the banks could help them achieve their goals.
date: 2021-12-30
type: Thesis
type: NonPeerReviewed
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/48695/1/18300016025_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/48695/2/18300016025_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf
identifier:   Itsla Yunisva Aviva, S.E.I., M.E.Sy, NIM.: 18300016025  (2021) RASIONALITAS DAN SELF-AWARENESS SEBAGAI FAKTOR KRITIS PENGGUNAAN PRODUK BANK SYARIAH: PENGEMBANGAN THEORY OF PLANNED BEHAVIOUR.  Doctoral thesis, UIN SUNAN KALIJAGA YOGYAKARTA.