TY  - THES
N1  - Promotor: Prof. H. Hadri Kusuma, M.B.A, Ph.D. dan Dr. Sunaryati, S.E., M.Si
ID  - digilib48695
UR  - https://digilib.uin-suka.ac.id/id/eprint/48695/
A1  - Itsla Yunisva Aviva, S.E.I., M.E.Sy, NIM.: 18300016025
Y1  - 2021/12/30/
N2  - The study aims at developing the Theory of Planned behavior
(TPB) with additional rationality and self-awareness variables to
predict the most appropriate model measuring the attitude and
behavior of sharia banks? customers. The model applies exogen
variables that comprise rationality, self-awareness, subjective
norms, and perceived behavior control and endogen variables that
comprise attitude, intention, and customers? behavior.
This quantitative research obtained primary data through
questionnaires distributed to 280 sharia banks? customers
throughout Indonesia. The analysis tool used is Partial Least Square
(PLS) with Smart PLS 3.0 software assistance. The results show
that rationality does not influence customers? attitude but does
bring positive influence significantly to their behavior in using the
banks? products and services. The study also shows a significant
positive influence of self-awareness to the customers? attitude and
behavior in using the banks? products and services. Attitude,
subjective norms, and perceived behavior control significantly
bring positive influence to the customers? intention; and intention
positively influences their behavior in using the banks? products
and services.
As rationality and self-awareness is proved to have positive
correlation with the customers? attitude and behavior, sharia banks
must set a strategy to gain new customers while, at the same time,
retaining the existing ones. The findings also suggest that sharia
banks should pay more attention to the quality of their products and
services and regularly evaluate them for the sake of higher
customers? trust in the future. So, customers will feel confident that
the banks could help them achieve their goals.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - theory of planned behavior;  rationality; selfawareness; attitude; customers? behavior
M1  - doctoral
TI  - RASIONALITAS DAN SELF-AWARENESS SEBAGAI FAKTOR
KRITIS PENGGUNAAN PRODUK BANK SYARIAH:
PENGEMBANGAN THEORY OF PLANNED BEHAVIOUR
AV  - restricted
EP  - 322
ER  -