%A - Muhammad Zulfikar Yusuf
%A - Hasnaul Afifah
%T PERAN E-COMMERCE DALAM PENGUATAN UMKM DI ERA PANDEMI COVID-19 (Studi Pada UMKM Makanan Halal di Provinsi Daerah Istimewa Yogyakarta)
%X Micro, Small, and Medium Enterprises (MSMEs) are the backbone of the Indonesian
economy. The contribution of MSMEs to the Indonesian economy includes the ability to absorb
a total workforce that reaches 117 million or around 97% of the total workforce in Indonesia
and can raise a total investment fund of up to 60.4%. In March 2020, Indonesia’s economic
conditions began to change with the arrival of the Covid-19 virus. Various policies were taken to
reduce the number of Covid-19, causing workers to work from home and reducing social mobility.
The number of MSMEs affected by Covid-19 is evidenced by reduced consumers, decreased
production, to sales that are at a loss because no one is buying. The purpose of this paper is to
describe the role of e-commerce in strengthening MSMEs during the Covid-19 pandemic. The
method used is descriptive qualitative by using interviews and literature study. The results of this
study indicate that e-commerce has an important role in helping MSMEs to sell their products and
maintain their business during a pandemic that caused the economy to collapse.
%K UMKM, Covid-19, E-commerce
%P 101-119
%B PERAN EKONOMI SYARIAH DALAM PEMULIHAN EKONOMI NASIONAL PASCA PANDEMI COVID-19
%D 2021
%C Yogyakarta
%I Fakultas Ekonomi dan Bisnis Islam UIN Sunan Kalijaga
%L digilib49216