TY  - THES
N1  - Pembimbing: Dr. Rama Kertamukti, S.Sos., MSn.
ID  - digilib49481
UR  - https://digilib.uin-suka.ac.id/id/eprint/49481/
A1  - Muhammad Fahmi Hidayatullah, NIM.: 17107030028
Y1  - 2022/01/12/
N2  - This research is motivated by the large number of preachers or preachers who
deliver dakwah communication through social media, especially YouTube.
However, of the many preachers or da'i, they rarely target young people or the
millennial generation, and their delivery is in accordance with their
characteristics. The Kultum Pemuda Tersesat content on the Jeda Nulis youtube
channel is preaching content that is packaged casually, coolly, and interspersed
with jokes that are liked by the millennial generation, with preachers / da'i Habib
Husein Ja'far Al-Hadar who is also the owner of the Jeda Nulis youtube channel.
The purpose of this research is to analyze messages in dakwah communication
which consist of the language of the da'wah messages, the organization of the
messages, and the material / content of the da'wah messages, through audience
interaction in the comments column of the content. The method used in this
research is a qualitative method through a virtual ethnographic approach to
analyze messages in dakwah communication in the content of the Kultum Pemuda
Tersesat. Data collection techniques were carried out through participant
observation, online and offline interviews, and documentation.
The results of this study indicate that the message in dakwah communication in the
content of the Kultum Pemuda Tersesat, which consists of three things, namely the
language of the da'wah message used is a language that is relaxed, cool, and easy
to understand, with nicknames that feel close to the millennial generation. The
organization of da'wah messages is also planned and conveyed naturally, wrapped
in jokes and creatively, so that it is easily accepted and understood by the
millennial generation. The material / content of the da'wah message in general
discusses moral and spiritual issues, social, legal, and scientific. Then specifically
discuss the problems faced by the millennial generation.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - Pesan dalam Komunikasi Dakwah
KW  -  Etnografi Virtual
KW  - 
Youtube
KW  -  Generasi Milenial.
M1  - skripsi
TI  - PESAN DALAM KOMUNIKASI DAKWAH MELALUI YOUTUBE UNTUK GENERASI MILENIAL (STUDI ETNOGRAFI VIRTUAL DALAM KONTEN ?KULTUM PEMUDA TERSESAT? DI CHANNEL YOUTUBE JEDA NULIS)
AV  - restricted
EP  - 151
ER  -