eprintid: 49482
rev_number: 12
eprint_status: archive
userid: 12460
dir: disk0/00/04/94/82
datestamp: 2022-02-21 04:16:45
lastmod: 2022-02-21 04:16:45
status_changed: 2022-02-21 04:16:45
type: thesis
metadata_visibility: show
contact_email: muh.khabib@uin-suka.ac.id
creators_name: Putri Ayu Pramesella, NIM.: 17107030026
title: STRATEGI KOMUNIKASI PEMBANGUNAN PADA PROGRAM PEMBERDAYAAN UMKM DI MASA PANDEMI COVID-19 
(STUDI DESKRIPTIF PADA DINAS TENAGA KERJA, KOPERASI, DAN UKM KABUPATEN BANYUMAS)
ispublished: pub
subjects: komunikasi
subjects: kop
subjects: pemb_masy
divisions: jur_ikom
full_text_status: restricted
keywords: UMKM, Strategi Komunikasi Pembangunan, Pemberdayaan Masyarakat, Pandemi COVID-19
note: Pembimbing: Dr. Diah Ajeng Purwani, S.Sos., M.Si
abstract: Micro Small Medium Enterprises (MSMEs) play a significant role in supporting national economic growth. The MSME sector has been particularly hard hit by the COVID-19 pandemic, which experiences a decrease in income -2.93%. The significant challenges faced by MSMEs during the COVID-19 pandemic are the decrease in public demand for MSME products and services. The existence of these problems requires a development communication strategy is needed to increase the independence of MSMEs in the pandemic era. This study used a qualitative approach. The data collection technique consisted of observation, interview, and documentation.
This study showed that the communication strategy used by the Department of Manpower, Cooperative, and SME of Banyumas Regency in the MSME empowerment program has been in following the AED communication strategy, and The three aspects of empowerment effort, namely enabling, empowering, and protecting. MSME empowerment was conducted by various training and coaching activities. This program was disseminated through social media and local media. The empowerment program had been run effectively and received a positive response from society.
date: 2022-01-12
date_type: published
pages: 158
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS ILMU SOSIAL DAN HUMANIORA
thesis_type: skripsi
thesis_name: other
citation:   Putri Ayu Pramesella, NIM.: 17107030026  (2022) STRATEGI KOMUNIKASI PEMBANGUNAN PADA PROGRAM PEMBERDAYAAN UMKM DI MASA PANDEMI COVID-19 (STUDI DESKRIPTIF PADA DINAS TENAGA KERJA, KOPERASI, DAN UKM KABUPATEN BANYUMAS).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/49482/1/17107030026_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/49482/2/17107030026_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf