eprintid: 49536
rev_number: 13
eprint_status: archive
userid: 12462
dir: disk0/00/04/95/36
datestamp: 2022-02-22 07:53:56
lastmod: 2022-02-22 07:53:56
status_changed: 2022-02-22 07:53:56
type: thesis
metadata_visibility: show
contact_email: muchti.nurhidaya@uin-suka.ac.id
creators_name: Farida Laylisa, NIM.: 14820127
title: PENGARUH WORD OF MOUTH, RELIGIUSITAS, DAN IKLAN TERHADAP MINAT MENABUNG ALUMNI UIN SUNAN KALIJAGA DI BANK SYARIAH INDONESIA
ispublished: pub
subjects: bp
subjects: ps
divisions: jur_ps
full_text_status: restricted
keywords: word of mouth; religiosity, advertisement; saving interest.
note: Pembimbing: Joko Setyono, SE., M. Si.
abstract: This study aims to evaluate the influence of the word of mouth, religiosity, and advertisement towards the interest in saving experienced by Sunan Kalijaga Islamic State University alumni at Indonesian Islamic Bank (BSI). Quantitative approach completed with questioners was implicated in the study whilst 85 alumni of Sunan Kalijaga Islamic State University were involved as respondents. The technique used within collecting the sample was purposive sampling. Multiple linear regression analysis was afterwards employed in the data analysis step. The result demonstrates that the word of mouth and religiosity have provided the positive effect towards the saving interest of Sunan Kalijaga Islamic State University alumni at Indonesian Islamic Bank meanwhile the advertisement has not.
date: 2022-01-05
date_type: published
pages: 137
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS EKONOMI DAN BISNIS ISLAM
thesis_type: skripsi
thesis_name: other
citation:   Farida Laylisa, NIM.: 14820127  (2022) PENGARUH WORD OF MOUTH, RELIGIUSITAS, DAN IKLAN TERHADAP MINAT MENABUNG ALUMNI UIN SUNAN KALIJAGA DI BANK SYARIAH INDONESIA.  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/49536/1/14820127_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/49536/2/14820127_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf