TY  - THES
N1  - Dr. Hamdan Daulay, M.Si., M.A.
ID  - digilib49736
UR  - https://digilib.uin-suka.ac.id/id/eprint/49736/
A1  - Sutan Kumala Pontas Nasution, NIM: 18202011002
Y1  - 2022/01/13/
N2  - This study analyzes the communication strategy of Dompet Dhuafa
Yogyakarta (Wallet for Incapable People in Yogyakarta) amid the socio-economic
crisis during the Covid-19 pandemi. In the first quarter of 2020, Indonesia's
economic growth slowed by 1.01 percent. This condition is a direct impact of the
cessation of national economic activities during the implementation of the workfrom-home

policy. The highest slowdown in economic growth occurred in the
education services sector at -10.39% and the government administration sector at 8.54%.

The socio-economic crisis did not dampen the community's ethos to help
each other. Based on the reality on the ground, the Islamic philanthropic movement
among Indonesian Muslims has increased significantly. This is evidenced by one
of the non-governmental organizations, namely Dompet Dhuafa which is engaged
in the humanitarian sector, experiencing an increase in the collection of ZIS funds
(Zakat, Infaq, and Sadaqah or Alms), Dompet Dhuafa funds grew 16.32% during
the Covid-19 storm. Therefore, the researchers sparked the curiosity of researchers
to analyze the problems, namely (1) How was the communication strategy of
Dompet Dhuafa Yogyakarta in increasing Ziswaf's (Zakat, Infaq, Sadaqah or Alms
and Waqaf or Waqf) income during the Covid-19 Pandemi; (2) How is Dompet
Dhuafa's communication efforts in maintaining Muzakki (A person who give zakat)
during the Covid-19 Pandemi; (3) Supporting factors for the Communication of
Dompet Dhuafa Yogyakarta in increasing Ziswaf and (4) Inhibiting factors for
Communication of Dompet Dhuafa Yogyakarta in increasing Ziswaf in the days of
Covid-19? 
The method used in this research is descriptive-qualitative with the research
subject: The Leader of Dompet Dhuafa Yogyakarta as a policymaker related to
raising funds during the pandemi. Meanwhile, in the process of collecting data,
researchers used the methods of interview, observation, and documentation. As an
analysis, the researcher used an interactive analysis technique consisting of three
components, namely data reduction, data presentation, and conclusion testing. 
The results of this study are (1) the communication strategy of Dompet
Dhuafa Yogyakarta in increasing and maintaining muzakki, namely through digital
marketing strategies, the use of social media, and the use of printing media, (2) in
maintaining the trust of muzakki using Case Relationship Management (CRM) and
the selection of communicators in delivering the message, (3) the supporting
factors, the number of volunteers, social media, and partners who joined in stopping
the spread of Covid-19, and (4) the inhibiting factors were Covid-19, media, and
adaptation
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - Communication Strategy
KW  -  Dompet Dhuafa
KW  -  Ziswaf
KW  -  Covid-19
M1  - masters
TI  - Strategi Komunikasi Dompet Dhuafa Yogyakarta Dalam Peningkatan Ziswaf dan
Mempertahankan Kepercayaan Muzakki di Tengah Pandemi Covid-19
AV  - restricted
EP  - 187
ER  -