TY  - THES
N1  - JAUHAR FARADIS, S.H.I., M.A
ID  - digilib49856
UR  - https://digilib.uin-suka.ac.id/id/eprint/49856/
A1  - ARIS RACHMAN HAKIM, NIM. 16820066
Y1  - 2022/01/03/
N2  - The purpose of this study was to determine the effect of promotion, lifestyle, and knowledge on the millennial generation saving interest in Kebumen Regency. The dependent variable in this study is interest of savings, the independent variables in this study are promotion, lifestyle, and knowledge. The population in this study as many 288.412 people, and sampling in this study taken as many 100 people. Sampling in this study used a purposive sampling technique. The analytical tool used is multiple linear regression techniques. The results showed that promotion, lifestyle, and knowledge had a positive and significant effect on the millennial generation?s saving intersest.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - promotion
KW  -  lifestyle
KW  -  knowledge
KW  -  interest of savings
M1  - skripsi
TI  - ANALISIS PENGARUH PROMOSI, GAYA HIDUP, DAN PENGETAHUAN TERHADAP MINAT MENABUNG GENERASI MILENIAL PADA BANK SYARIAH
AV  - restricted
EP  - 155
ER  -