TY  - THES
N1  - Pembimbing: Dr. Afdawaiza, S.Ag., M.Ag.
ID  - digilib49911
UR  - https://digilib.uin-suka.ac.id/id/eprint/49911/
A1  - Mohammat Saiful Imam, NIM.: 19208012001
Y1  - 2022/01/25/
N2  - This research is aimed to anlyze the effects of attitude, subjective norm, perceived behavioral control, religiosity and label halal label to consumer?s buying intention of halal food product. A total of 30 items were used in the questionnaire. Data collection was carried out by distributing questinnaires to society muslim?s in province Bali a total sample of 100 persons determined by the quota sampling method. The data analysis technique used is Partial Least Square-Path Modelling with SmartPLS 3.0 software and a signifance level of 5%.
The results obtained in this study is the attitude directly affects consumer buying interest, subjective norm directly affects consumer buying interest, perceived behavioral control directly affects consumer buying interest, halal labels directly affects consumer buying interest, how ever religiosity do not directly affects consumer buying interest.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - Norma Subjektif
KW  -  Perceived Behavioral Control
KW  -  Religiusitas
KW  -  Label Halal.
M1  - masters
TI  - FAKTOR-FAKTOR YANG MEMENGARUHI MINAT BELI KONSUMEN MUSLIM TERHADAP MAKANAN DAN MINUMAN HALAL
DI PROVINSI BALI
AV  - restricted
EP  - 113
ER  -