relation: https://digilib.uin-suka.ac.id/id/eprint/50151/
title: EFEKTIVITAS WEB SERIES DI YOUTUBE SEBAGAI MEDIA  PROMOSI  (Analisis EPIC Model pada Viewers Web Series Sore dari Tropicana Slim  Stevia)
creator: Dewi Novia Sari, NIM. 13730079
subject: Ilmu Komunikasi
description: The development of the internet is currently making changes in  various fields of life, one of which is the advertising world. Advertising is  very important to promote a product or service because advertising is  considered to have a broad reach by utilizing mass media. If before the  presence of the internet using conventional media but now using new  media namely social media. The Tropicana Slim brand is a brand that  uses social media, especially Youtube, to advertise by creating web  content series called Sore. This web series has a message about the  importance of maintaining health, namely by maintaining a diet, and  replacing ordinary sugar with Tropicana Slim Stevia.  The purpose of this research is to find out the effectiveness of the  Sore web series on Youtube as a promotional media for Tropicana Slim  Stevia using the EPIC Model. The population of this study is episode 1 to  episode 9 of the Sore web series with a sample of 100 respondents  obtained by using Slovin's formula and simple random sampling  technique.  The results of this study are the effectiveness of the web series on  Youtube as a promotional media for Tropicana Slim Stevia known to be in  the effective category, because it has an average EPIC Model value of  3.87. This study has r table with a value of 0.1966 so that it can be  declared valid, and with Cronbach alpha of 0.889 stated reliable
date: 2019
type: Thesis
type: NonPeerReviewed
format: text
language: en
identifier: https://digilib.uin-suka.ac.id/id/eprint/50151/1/13730079_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
format: text
language: en
identifier: https://digilib.uin-suka.ac.id/id/eprint/50151/2/13730079_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf
identifier:   Dewi Novia Sari, NIM. 13730079  (2019) EFEKTIVITAS WEB SERIES DI YOUTUBE SEBAGAI MEDIA PROMOSI (Analisis EPIC Model pada Viewers Web Series Sore dari Tropicana Slim Stevia).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.