%0 Thesis
%9 Skripsi
%A Dewi Novia Sari, NIM. 13730079
%B Fakultas Ilmu Sosial dan Humaniora
%D 2019
%F digilib:50151
%I UIN SUNAN KALIJAGA YOGYAKARTA
%K Social media, effectiveness of web series, EPIC Model
%P 147
%T EFEKTIVITAS WEB SERIES DI YOUTUBE SEBAGAI MEDIA  PROMOSI  (Analisis EPIC Model pada Viewers Web Series Sore dari Tropicana Slim  Stevia)
%U https://digilib.uin-suka.ac.id/id/eprint/50151/
%X The development of the internet is currently making changes in  various fields of life, one of which is the advertising world. Advertising is  very important to promote a product or service because advertising is  considered to have a broad reach by utilizing mass media. If before the  presence of the internet using conventional media but now using new  media namely social media. The Tropicana Slim brand is a brand that  uses social media, especially Youtube, to advertise by creating web  content series called Sore. This web series has a message about the  importance of maintaining health, namely by maintaining a diet, and  replacing ordinary sugar with Tropicana Slim Stevia.  The purpose of this research is to find out the effectiveness of the  Sore web series on Youtube as a promotional media for Tropicana Slim  Stevia using the EPIC Model. The population of this study is episode 1 to  episode 9 of the Sore web series with a sample of 100 respondents  obtained by using Slovin's formula and simple random sampling  technique.  The results of this study are the effectiveness of the web series on  Youtube as a promotional media for Tropicana Slim Stevia known to be in  the effective category, because it has an average EPIC Model value of  3.87. This study has r table with a value of 0.1966 so that it can be  declared valid, and with Cronbach alpha of 0.889 stated reliable
%Z Pembimbing : Dr. Yani Tri Wijayanti, S.Sos, M.Si